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PATIENT PULSE POLL REVEALS THE MAJORITY OF AMERICANS THINK THEY ARE HEALTHY EATERS

42% of Respondents Do Not Follow USDA Nutritional Plan; 24% Unaware of What USDA Recommends

NEW YORK (June 2, 2016) — With healthy eating trends on the rise, more consumers are making healthy choices in regards to their diet. A recent Lightspeed All Global Mobile Patient Pulse Poll reveals that 73% of respondents consider themselves healthy eaters, and the majority (84%) claim they consume fresh fruits and/or vegetables daily.

In 2014 the USDA reported that American adults are adjusting their diet and making better decisions that involve consuming fewer calories from fat, less cholesterol and an increase in fiber. USDA research shows that approximately half of American adults utilize nutrition facts found on packages, and more than three quarters reported that they would use the facts if available. According to the Lightspeed All Global Mobile Patient Pulse Poll, 50% of respondents prefer to see nutritional information when buying take-out food or eating at restaurants because it helps them make informed decisions. Out of the survey respondents, 54% claim they spend $1.00-$49.00 weekly on restaurants (not including fast-food) and 56% report they spend $1.00-$49.00 weekly on take-out.

Further key survey findings include:

  • Grocery spending: 34% of survey respondents spend $50.00-$99.00 and 32% of survey respondents spend $100.00-$149.00 weekly
  • USDA Food Plan Recommendations: 42% of survey respondents do not follow the plan, 34% claim they do follow the plan, and 24% are unaware of what the USDA recommends
  • At-home dinners: 85% of survey respondents make homemade meals

Note to editors: Survey conducted March 2016 on Lightspeed All Global’s Patient Pulse Poll; 887 respondents age 18+.

ABOUT LIGHTSPEED ALL GLOBAL
Lightspeed All Global provides healthcare professional and patient community solutions, utilizing a powerful healthcare panel. With a long heritage as an innovator in healthcare research, Lightspeed All Global offers high quality healthcare research services for top global research companies and agencies across Europe, North and South America and Asia-Pacific. Employing a combination of research methodologies – qualitative and quantitative, online and traditional, Lightspeed All Global’s reach expands to more than 450,000 general practitioners and specialists worldwide.

Headquartered in New York and London, Lightspeed All Global is a brand of the Lightspeed Group and part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeed-health.com.

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