LIGHTSPEED HEALTH ADDS QUESTIONARTS TO EXPANDING PRODUCT PORTFOLIO
April 24, 2017
International Healthcare Data Specialists Unveil Global Capabilities
Providing Industry Gold Standard Market Research Solutions
WARREN, NJ (April 24, 2017) – Today, Lightspeed Health announced the addition of QuestionArts, a suite of intelligent survey design tools, to its expanding healthcare product portfolio. Now available in all Lightspeed Health key markets, the rollout of QuestionArts represents a major step forward for the brand’s ability to provide high quality, responsive surveys across all devices for patients and physicians alike.
Consistently recognized in the industry for innovation and quality, QuestionArts utilizes enhanced design methodologies and proprietary components, including fully responsive elements, touch screen optimization, branch logic, secure media testing, randomization, display logic, complex quotas and email triggers, which results in higher verbatim counts on open-ended questions and higher completion rates.
“Adding QuestionArts and the new Intelligent Components to our Lightspeed Health product offerings will allow us to deliver access to a broader reach of patient and physician demographics to our clients,” stated Mary Andrews, Senior Vice President, Lightspeed Health. “Being able to distribute device agnostic surveys with fully responsive features is becoming increasingly important for the healthcare industry, given the on-the-go lifestyle we live in.”
Led by Jon Puleston, Lightspeed’s Vice President of Innovation, the QuestionArts team runs an extensive research-on-research program that seeks to improve data quality and survey engagement levels. QuestionArts programming ensures Lightspeed Health surveys are accessible and optimized across patient and physician panels on all devices, delivering a vastly improved user experience and enhanced data quality to clients. Complimented by a powerful yet simple user interface, QuestionArt’s secure client portal provides real-time monitoring of live studies.
“We’re further demonstrating our commitment to the healthcare industry by striving to deliver quality data to our clients,” stated Jennifer Carrea, Chief Executive Officer, Lightspeed Health. “The QuestionArts survey design tools enable quality, engaged survey responses that lead to results our clients can trust.”
About Lightspeed Health
Lightspeed Health leverages its industry expertise and local market knowledge to reach key stakeholders for both your quantitative and qualitative research needs. As trusted partners, we understand that it is our job to make research flexible and easy for our clients. It is our mission to use our experience, talent and passion to help you illuminate insights so that you can make your most important business decisions.
By combining our healthcare industry specialization with the panel expertise and global strength of Lightspeed, Lightspeed Health empowers our clients by shining a light on today’s complex healthcare environment. Headquartered in Warren, New Jersey, Lightspeed Health is part of Lightspeed, the global leader in digital data collection. For more information, visit www.lightspeed-health.com.
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