Lightspeed GMI Move Into New Location at 4 Millbank

The move unites three separate teams, Lightspeed Research, GMI and All Global who will all now be housed under one roof in central London. The office is set to become a centre of excellence for survey design and will be the firm’s European hub for world leading access panels. Bringing everyone together in the heart of the capital will give clients improved service and access to an unprecedented level of integration of consumer, digital and healthcare data sources.

At 4 Millbank, Lightspeed GMI will offer clients a one stop shop for their research requirements to enable them to gain a deep understanding of consumer opinions and behaviour. Combining innovative survey technology, award winning survey design expertise and proven sampling methodologies with operational excellence, as a newly combined entity, Lightspeed GMI sets a new standard to provide exceptional value and insight at every stage of the research process.

Martin Filz, CEO of Lightspeed GMI EMEA said: “The move to 4 Millbank is a key moment in our company’s history as we continue to provision for the future to ensure that we are able to provide industry leading services to our international client base. Bringing three experienced teams together in the same location for the first time clearly offers advantages for our clients and for our employees.

As research briefs become increasingly complex, it is essential that we are able to respond with a wide range of expertise and leading technologies that will add real value to our clients. Increasingly clients are expanding their requests beyond online panel to services including communities, mobile research and global trackers. By bringing everyone under one roof we have far greater scope for creative collaboration and for establishing the most efficient working practices both for ourselves and our clients. We believe this joined up approach to insight management is essential and that Lightspeed GMI is now perfectly positioned to meet all our clients’ research needs both now and in the future.”

Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than four million online research respondents in 40+ countries, Lightspeed GMI‟s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management division of WPP, the world leader in marketing communication services. For more information, visit

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