SEEING IS BELIEVING: PATIENT PULSE POLL REVEALS AMERICANS TRUST SUNSCREEN LABELING
August 9, 2016
15% of Respondents Forgo Sunscreen; 62% Use SPF 30-50 for Children
NEW YORK (August 09, 2016) – From Coppertone to Aveeno; Banana Boat to Neutrogena, Americans have confidence in their sunscreen purchases. A recent Lightspeed All Global Mobile Patient Pulse Poll revealed that 74% of respondents trust the SPF labeling on their sunscreen bottles. Survey results also indicated 68% of respondents reach for SPF 30 or greater (as recommended by the American Academy of Dermatology); however, 46% of respondents do not apply sunscreen on a daily basis.
The Patient Pulse Poll also indicated that moms tend to apply higher levels of SPF to their children than dads do. The majority of respondents who are parents opt for 30-50 SPF for their children; only 15% of parents polled reach for SPF 15 or less.
“In many of the patient surveys we conduct for clients, we often find that parents put their children’s health and wellness needs before their own. Even sunscreen isn’t an exception, as these summer pulse poll results indicate,” stated Marie Fortier, Lightspeed All Global’s Director of Business Development.
Additional key survey findings include:
- 15% of respondents do not use sunscreen
- 59% of men skip sunscreen on a daily basis, while 32% of women apply sunscreen every day
- 30% of females and 24% men utilize sunscreen daily, but only in summer months
Note to editors: Survey conducted June 2016 on Patient Pulse Poll; 1,060 respondents age 18+. For more information, visit http://www.lightspeed-health.com.
ABOUT LIGHTSPEED ALL GLOBAL
Lightspeed All Global provides healthcare professional and patient community solutions, utilizing a powerful healthcare panel. With a long heritage as an innovator in healthcare research, Lightspeed All Global offers high quality healthcare research services for top global research companies and agencies across Europe, North and South America and Asia-Pacific. Employing a combination of research methodologies – qualitative and quantitative, online and traditional, Lightspeed All Global’s reach expands to more than 450,000 general practitioners and specialists worldwide.
Headquartered in New York and London, Lightspeed All Global is a brand of the Lightspeed Group and part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeed-health.com.
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