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WHY DO POLITICAL AND SOCIAL TOPICS IN HEALTHCARE MATTER?

Lightspeed All Global to Present at IIeX Health 2016

Exhibiting Unparalleled Marketing Research Expertise Focused Exclusively on Healthcare

Warren, NJ (March 30, 2016) – Now more than ever, healthcare issues and political decisions have intersected. As international healthcare data specialists Lightspeed All Global took a deep dive into today’s top healthcare issues to showcase how marketing research techniques can identify, compare and contrast physician and patient viewpoints. Presenting results at Insight Innovation Exchange (IIeX) Health 2016, this study demonstrates how social interests, including gun safety, the availability of Narcan and The Affordable Healthcare Act, can affect healthcare decisions from both the physician and patient perspective. David Bilicic, Lightspeed All Global’s Vice President of Business Development, will present results at 2:00p.m. on Tuesday, April 5th.2016_IIEXHealth

“Today’s turbulent political climate and the upcoming election will have a significant impact on the healthcare industry’s future,” stated Bilicic.  “Healthcare companies need to better understand and apply the intersection of insights among physicians and patients to deliver better outcomes.”

Lightspeed All Global associates will be available at Table #10 to discuss its diverse solution portfolio, including its physician and patient panels and further results of this study. Attendees who wish to arrange a meeting with Lightspeed All Global management are encouraged to contact lsigman@lightspeedresearch.com. For continuous updates throughout the show, follow Lightspeed All Global on Twitter (@lightspeed-health).

ABOUT LIGHTSPEED ALL GLOBAL
Lightspeed All Global provides healthcare professional and patient community solutions, utilizing a powerful healthcare panel. With a long heritage as an innovator in healthcare research, Lightspeed All Global offers high quality healthcare research services for top global research companies and agencies across Europe, North and South America and Asia-Pacific. Employing a combination of research methodologies – qualitative and quantitative, online and traditional, Lightspeed All Global’s reach expands to more than 450,000 general practitioners and specialists worldwide.

Headquartered in New York and London, Lightspeed All Global is a brand of the Lightspeed Group and part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeed-health.com.

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