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WHAT DOES GAMIFICATION OFFER TO HEALTHCARE RESEARCH?

Lightspeed All Global to Attend PBIRG Annual General Meeting

Exhibiting Unparalleled Expertise Focused Exclusively on Healthcare

Warren, NJ (May 13, 2015) – Lightspeed All Global, international healthcare data specialists, will showcase What Does Gamification Offer to Healthcare Research? at the PBIRG Annual General Meeting. Held in New Orleans, LA from May 17-20, this conference will focus on the increasing value of the medical marketing research professional.

During this year’s event, Lightspeed All Global will present evidence that gamification can produce dramatic improvements in drop-out rates, while capturing data that better represents respondents’ true behaviors. The poster presentation showcases will take place Sunday, May 17, at 4:15 p.m. and Monday, May 18, at 5:30 p.m. Attendees can also stop by Booth #22 to discuss the agency’s diverse portfolio, including physician, payer, social, clinical, snapshot and patient-centric research solutions.

Attendees who wish to arrange a meeting with Lightspeed All Global management are encouraged to tara.wildt@gmi-mr.com or lsigman@lightspeedresearch.com. For continuous updates throughout the show, follow Lightspeed All Global on Twitter (@lightspeed-health).

ABOUT LIGHTSPEED ALL GLOBAL
Lightspeed All Global provides healthcare professional and patient community solutions, utilizing a powerful healthcare panel. With a long heritage as an innovator in healthcare research, Lightspeed All Global offers high quality healthcare research services for top global research companies and agencies across Europe, North and South America and Asia-Pacific. Employing a combination of research methodologies – qualitative and quantitative, online and traditional, Lightspeed All Global’s reach expands to more than 450,000 general practitioners and specialists worldwide.

Headquartered in New York and London, Lightspeed All Global is a brand of the Lightspeed Group and part of Kantar, the data investment management arm of WPP, the world leader in marketing communication services. For more information, visit www.lightspeed-health.com.

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