Key Appointment Reinforces Lightspeed’s Commitment to Discovering Truth through Data via Permission-Based Assets
Warren, NJ (November 20, 2017) – Lightspeed, a leading global digital data collection specialist, today announced the promotion of Shaun Hawley to Senior Vice President, Global Supply. In her new role, Hawley will be responsible for leading strategy and outputs for Lightspeed’s Double Opt In panels and Member Services, while retaining her current healthcare role.
Hawley joined Lightspeed Health in April 2017 as Director, Global Healthcare Panels. Across a seven month span, she successfully doubled the response rates of newly recruited physicians by modernizing Lightspeed Health’s panel recruitment strategy and refocused recruitment efforts across key specialties. In addition, Hawley played an instrumental role in Lightspeed Health’s International Organization for Standardization (ISO) certifications, marking the only online data collection provider to maintain both ISO 20252 and 26362 accreditations globally.
Commenting on Hawley’s promotion, Caroline Frankum, Global Chief Executive Officer, stated, “Shaun joined Lightspeed in April and in a short period has proven to be an ambitious leader with exceptional execution abilities. At a time when research panels are undergoing a genuine and unpredictable transformation, we are focused on strengthening our core assets with more tech-enabled and data driven inputs; Shaun, with a combination of vendor relations, operations, panel management and SaaS experience, is uniquely qualified to lead this effort.”
In a year of strategic alignment for the organization, this appointment reinforces Lightspeed’s mission to deliver the truth to clients as trailblazers for modernizing surveys to ensure consumers, physicians and patients find them engaging, relevant and a worthwhile investment of their precious time. Lightspeed’s DOI, programmatic and mobile panels, combined with its unique patented Honesty Detector services provide clients with pioneering operational excellence in developing modern, mobile best surveys.
Lightspeed is a leading digital data collection specialist on a mission to help clients discover truth through data. Our 700 employees in 14 countries are passionate about boldly challenging the status quo to find faster, more creative ways of connecting brands and consumers to build richer profiles of millions of people across the globe. From modernizing surveys via our Programmatic Gravity Network and LifePoints mobile app, to amplifying the voice of the millennial through VICE Voices, or leveraging our first party panel relationships and uniquely patented Honesty Detector Service to find the quality in the quantity of data out there, we are delivering the ‘buy and why’ insights that power today’s marketing decisions.
Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.
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Monthly Archives: November 2017
November 20, 2017
Key Appointment Reinforces Lightspeed’s Commitment to Discovering Truth through Data via Permission-Based Assets Warren, NJ (November 20, 2017) – Lightspeed, a leading global digital data collection specialist, today announced the promotion of Shaun Hawley to Senior Vice President, Global Supply. In her new role, Hawley will be responsible for leading strategy and outputs for Lightspeed’s […]